Award-winning Art GinBrand New Batch #6 out now!

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So you want to know how I founded an award-winning London Dry Gin brand at the age of 21 during a national lockdown?

When the world came to a standstill in Spring 2020, with an eight-week-old alcohol supply licence, and a business plan based entirely around a thriving retail and hospitality industry, I knew it was time to take the plunge and launch the business I’d always dreamt of. Something totally different.

Meet Bruce, founder of Purist Gin

"It's so smooth"- Tom Rhodes, MasterChef Winner 2021

The Gin

Purist Art Gin - our quintessential London Dry Gin.

Punchy, flavour-rich and always ultra smooth. Excellent with grapefruit and tonic, but smooth enough to be sipped on the rocks.

Ever-changing face, same fantastic
gin.

Explore our full-range here

The Art

We think great gin deserves a great bottle.

That’s why we created Purist Art.

It’s more than just a great bottle of gin, it’s a piece of art.

Every batch of Purist Art Gin showcases a unique piece of work, hand-picked by us, from independent artists.

We get a fantastic, fresh face for our gin and the opportunity to support some terrific artists.

View our Artist Profiles

To keep up with our journey, discover perfect serves and the Art of Gin, why not check out our blog.